|Be Different by sovata|
A lot of people throw around the word creative, but don't really want creativity. In the same way, a lot of people say they embrace change, but if the change is too "radical" they don't even want to try. This causes creative people to keep their opinions to themselves and a lot of businesses lose out on the ideas they have. To really push things forward and become great, we have to try thinks that may not work, we have to take risks and do things no one else is doing. The truly great do not follow a path created by someone else, they forge their own way through the wilderness and leave a path for others to follow.
Doing things because it is the way it has been done before or because similar great organization do it this way will only get you so far. Sometimes, you have to take the really wacky idea, the one that doesn't always make a lot of sense, the really risky one and run with it. If it works, there is a good chance you will be doing something better than anyone else. If it doesn't, then you can always fall back to the way you were doing things, lick your wounds and try something else. In most cases, one decision is not going to ruin your business or close you for good. If you work in an environment where one non-working idea will cause you to lose your job, then you are working in the wrong environment.
To be the best, to be the business or organization everyone wants to work for, you have to do things differently than others. You have to offer different products and services or the same products and services in different ways. You have to embrace creativity. You have to embrace change. Just saying you do is not going to be good enough, you have to actually do it. Try something new, come up with new ideas, do the normal things in a different way. Just try something to push forward. If you continue to do what others are doing, you have to find a way to do it better than everyone else. But, if you do things your own way, then you can set the bar for everyone else. Try something new. Look for new ways to do old things. Shake things up. Be different. Be great!